In today’s blog article, we talk about the photography industry since the introduction of digital – the death of photography! It is without doubt that the biggest threat to any professional photography business will come from amateur photographers and hobbyists. The market has changed dramatically, and it is only going to get worse as the increase in the number of people purchasing and learning digital photography. In addition to this, there is falling demand and hourly rates have lowered.
How does one survive?
Probably the best way to survive is to produce images that are in demand but are complex and advanced, so that amateurs are unable to replicate. This really applies to any commodity markets, you need to develop a unique selling proposition (USP) that a customer cannot source anywhere else. Learn to take great pictures using a complex lighting or advanced Photoshop techniques. This especially applies to wedding photography where there is increasing competition from amateurs and hobbyists entering the market. There is also a lack of trained eye expertise by consumers meaning that they are unable to distinguish the difference between an amateur photographer offering their services for a few hundred pounds in comparison to a professional costing thousands.
A word of wisdom to the amateurs and hobbyists
If you are a keen photographer, so much so you fancy the prospect of being a pro photographer, whatever you do, do NOT offer your work for free. The reason photographers have had to lower their fees is that too many are willing to offer their services for next to nothing. By the time you become a pro, the ability to earn a living on a full-time basis will have diminished, and only the few who have been able to produce such high quality work will be in such a position.
By offering your services for free, you are indicating that your services are not worth it in the first instance. In addition to this, those customers who have received such benefits will only bring others to your door who want the same discount – if you have given your services for free, they will not want to pay! Whereas, a happy customer who has spent 1K with you, will spread positive communications which in turn will bring other 1K paying customers.
This articles was contributed by David Vidgen on behalf of hectorphotography.com